WIRL-D Consulting · Service
Audience & Market Development
Reach, retain and broaden your audience — including creators developing their own market.
The challenge
Programmes can reach the same groups repeatedly while new audiences face barriers and creators struggle to identify opportunities.
Why it happens
- Limited understanding of audiences and barriers
- Fragmented communication channels
- Unclear markets for a creator or programme
How we work
Step 1
Use existing evidence and conversations in an Audience Development Scan.
Step 2
Identify audience segments and barriers.
Step 3
Develop a visibility and channel plan.
Step 4
For artists, connect profile, audience and opportunities in an Artist Growth Strategy.
Concrete deliverables
What you can take forward:
- Sourced audience analysis
- Audience segments and barriers
- Visibility and channel plan
- Artist Growth Strategy where relevant
Possible formats
An indicative investment follows the intake, not a fixed invented price.
Audience scan
Scope and phasing are agreed after an introductory conversation.
Artist Growth Strategy
Scope and phasing are agreed after an introductory conversation.
Campaign guidance
Scope and phasing are agreed after an introductory conversation.
Who it is for
- Artists and creators
- Festivals
- Cultural centres and venues
Start with a conversation
Tell us where you are and what you want to develop. We agree the scope, approach and investment together after an introduction.